In 1966 the San Francisco Redevelopment Agency (SFRA) and Board of Supervisors designated the Yerba Buena Neighborhood as an urban renewal area. After years of careful planning and hard work, the community dream of a dynamic urban cultural center with more than two dozen galleries and museums, recreational and entertainment facilities, activities for children and families, housing, hotels, shopping, and fine dining became a reality. The Moscone Center opened in 1981. The San Francisco Marriott opened in 1989, bringing a wave of luxury and boutique hotels into the area. In 1993 the Yerba Buena Gardens opened, anchoring the community with a beautiful public open space. Covering two city blocks, this award-winning 5.5 acre urban oasis sits on top of the Moscone Center. SFMOMA opened in 1995, joining the Yerba Buena Center for the Arts as the cultural anchors of the area and launching the Yerba Buena Neighborhood as San Francisco’s cultural district. In recent years Moscone expanded; additional galleries, hotels, museums, and public space opened; and the Metreon and Westfield San Francisco Centre (in the historic Emporium) brought renewed retail into the area. A significant increase in residents has also changed the face of the Yerba Buena Neighborhood.
Stretching from 2nd to 5th and Market to Harrison Streets, the Yerba Buena Neighborhood today is one of San Francisco’s most dynamic communities. Ever-increasing numbers of residents, workers, and visitors ensure that this community is active 24 hours a day. The Yerba Buena Community Benefit District (CBD) has advanced the quality of life for residents and visitors in the Yerba Buena Neighborhood and San Francisco by fostering a safer and more secure community, enhancing environmental quality and beauty, and reinforcing the viability of its economic base. Using service models that have proven successful in other parts of the City and innovating programming, the Yerba Buena Community Benefit District has improved community cleanliness and advanced the reputation of the Yerba Buena Neighborhood, securing its place in the heart of San Francisco.